Location

Korea

Industry

Automotive

Business Domain

Automotive

Project Overview

wms

Give discount on vehicles to the Lost customer whom lead is close lost to retain them.

Challenges & Solutions

Challenges:-

  • Need Segmented Audience with there specific product to provide the discount for customer retention , also need a dasboard which shows all the key performance Indicator as well as the customer retention dealer wise progress.

Solution:-

  • Create a calculated insight and segmentation on data cloud which is used by marketing cloud journey builder and on the creation of lead the goal is complete for journey builder, also create a analytic dashboard to track progress

Value Addition

1

By this they can track the customer retention and efforts of dealer end sales reps towards Customer satisfaction