Dreamforce 2024: Your Day-by-Day Guide

Dreamforce 2024 is set to be an incredible 3-day event from September 17-19 at the Moscone Center in San Francisco. As the world's largest AI event, it promises to deliver unparalleled insights into transforming businesses into AI enterprises. Let's dive into what you can expect each day:

Day 1 - Tuesday, September 17 (Welcome and Keynotes)

Registration & Welcome Activities Start with registration and orientation, followed by a welcome session for first-time attendees.

Opening Keynote Salesforce leadership, including Marc Benioff, will kick off the event with major announcements and vision for the future.

Morning

• 7:00 AM - 9:00 AM: Registration and Welcome Breakfast
• 9:00 AM - 11:00 AM: Opening Keynote with Marc Benioff
• 11:30 AM - 12:30 PM: First round of breakout sessions

Afternoon

• 12:30 PM - 2:00 PM: Lunch and Expo Hall exploration
• 2:00 PM - 5:00 PM: Multiple tracks of breakout sessions, hands-on workshops, and theatre presentations
• 5:30 PM - 7:30 PM: Welcome Reception in the Expo Hall

Evening

• 8:00 PM onwards: Various partner-hosted parties and networking events

Day 2 - Wednesday, September 18 (Deep Dive into AI & Data)

Generative AI & Innovation Sessions Focused on the role of AI and its expanding integration into Salesforce platforms like Marketing and Service Clouds.

Customer Success Stories Real-world examples from industry leaders on how Salesforce has transformed their operations.

Data Cloud & Tableau Analytics Workshops Engage in workshops on Data Cloud and Tableau, and how to democratize data analytics within your organization.

Panel Discussions on AI Ethics & Trusted AI Delve into discussions around AI ethics, transparency, and the future of AI in business.

Improved Marketing Campaigns: Salesforce Marketing Cloud allows businesses to engage with customers through targeted WhatsApp marketing campaigns. Personalized messages can be sent based on customer preferences and behaviors, driving higher engagement rates.

Dreamfest Attend the famous Dreamfest concert, featuring headline performances and an opportunity to network in a more relaxed setting.

Morning

• 8:00 AM - 9:00 AM: Breakfast and networking
• 9:00 AM - 10:30 AM: Product Keynote (likely focusing on AI innovations)
• 11:00 AM - 12:30 PM: Breakout sessions and hands-on workshops Engage in workshops on Data Cloud and Tableau, and how to democratize data analytics within your organization.

Afternoon

• 12:30 PM - 2:00 PM: Lunch and Expo Hall exploration
• 2:00 PM - 5:00 PM: Continued breakout sessions, including industry-specific tracks
• 5:00 PM - 6:30 PM: "True to the Core" Q&A session with Salesforce executives

Evening

• 7:00 PM onwards: Dreamfest featuring Elton John, benefiting UCSF Benioff Children's Hospitals

Thursday, September 19 (Innovation and Product Launches)

Revolutionary Product Launches Experience major product launches and new feature reveals that will set the stage for the future of Salesforce platforms.

Interactive Learning Experiences Hands-on sessions and practical workshops on new tools, giving attendees actionable skills to take back to their teams.

AR/VR Demos Explore how AR/VR is changing the landscape for customer service and sales with immersive experiences.

Partner Events & Networking Parties Numerous Salesforce partners will host their own events, providing additional networking opportunities and learning experiences.

Day 4: Final Keynotes and Takeaways

Future of AI in Salesforce Keynotes on the next steps for Salesforce’s AI initiatives, industry impacts, and where the technology is heading.

Closing Remarks & Customer Appreciation Final thoughts from Salesforce leadership, as well as a focus on customer appreciation, sharing success stories from the event.

Goodbye Reception A farewell event for attendees to network one last time before heading home.

Morning

• 8:00 AM - 9:00 AM: Breakfast and networking
• 9:00 AM - 10:30 AM: Inspirational Keynote (possibly featuring guest speakers like Kerry Washington or Edward Norton)
• 11:00 AM - 12:30 PM: Final round of breakout sessions

Afternoon

• 12:30 PM - 2:00 PM: Lunch and last chance to explore the Expo Hall
• 2:00 PM - 4:00 PM: Closing Keynote and event wrap-up
• 4:00 PM - 6:00 PM: Farewell Reception

Throughout the event, attendees can expect

• Over 1,500 sessions covering topics like AI, CRM, cloud computing, and industry-specific solutions
• Hands-on workshops to gain practical skills
• Networking opportunities with tens of thousands of Trailblazers
• Access to product experts and Salesforce executives
• Expo Hall showcasing the latest innovations from Salesforce and partners
• Philanthropy and volunteering opportunities

Remember to download the Dreamforce mobile app to personalize your schedule and stay updated on any last-minute changes. Whether you're attending in person or tuning in via Salesforce+, Dreamforce 2024 promises to be an unforgettable experience packed with learning, innovation, and inspiration